If you are considering launching your own blog there are many skills that are helpful if not essential to have before you do. Having certain skills will give you the best possible chance of launching a successful blog over the long term. Rather than making your eyes glaze over by listing dozens of skills you should have I’ve decided to narrow it to just three. Don’t limit yourself to these 3, but definitely learn these at a bare minimum to start out your blogging career on the right foot.
No matter how long the list of skills you should have is this should always be #1. There is nothing more important for a blogger to understand than WordPress. It’s by far the best and most popular platform for building pretty much any kind of website or blog. Learn to use WordPress and you will set yourself up for a bright future. It may seem daunting at first but it’s by far the easiest to use and most robust platform for building a website. There are hundreds of thousands of free themes and plugins to customize your site just the way you want it. It also requires very little coding knowledge to get started. Visit the WordPress site to learn more and download a free copy.
It should probably go without saying that in order to have a successful blog you need to know how to write. If you want to become an influential blogger then learning to write clear and concise copy that grabs the attention of your audience is crucial. There are many handy guides around the Internet that will help you learn to write good blog posts. Ramsay over at Blog Tyrant has a great piece on how to write the perfect blog post.
3. Social Media
Without a good grasp on social media your blog is not likely to see much success. It’s critical that you build a following by sharing your work across relevant social networks like Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Depending on what you plan to blog about some networks might be more relevant than others. Definitely create a Facebook page and Twitter account for your blog and cross post your content to those networks. Engage with your readers and start building a following. Over time others will begin to share and reshare your posts and you’ll start to gain some influence.