There is still a ton of opportunity for marketers trying to build a brand to get in before it becomes saturated.
They offer multiple ways to share content through posts, stories and live video. Back in June, Instagram launched a video platform to compete with YouTube called IGTV.
Word on the street is they will soon be releasing an Instagram shopping app.
For those of you who are just getting started with Instagram I wanted to share some easy ways to gain more followers.
1. Use #Hashtags
Hashtags (#) are how your posts on Instagram are found by other users. It’s the most important factor if you want to gain a large following on Instagram. After you write the caption for your post follow it up with a series of related hashtags.
Here’s an Instagram post I did this morning. The red circle shows how I did the hashtags.
2. Be Active
Don’t just post your content to Instagram. Engage with other users. Find users with similar interests and comment on their posts. Have conversations and be a part of the community.
**Read this post to learn the best times for posting on social networks**
3. Paid Promotion
If you can afford it definitely throw $20 bucks at a post to promote it to a wider audience. Instagram is owned by Facebook so their algorithm has the ability to reach everyone in your network. You can gain hundreds of new followers by promoting a post with not a lot of money.
4. Put In The Work
Like with anything else, you will get out of Instagram what you put into it. I recommend setting aside 15 minutes or so per day (or more) just for commenting on posts, responding to Direct Messages (DM) and interacting with the Instagram community. This is separate from the time you spend posting.
If you really want to grow your brand on Instagram and eventually even become an influencer it’s going to take a lot of work. However, if you follow this simple blueprint and stick with it day after day it will pay off.
Don’t be afraid to test out a new post format or experiment with Instagram Live. There are a lot of ways to utilize Instagram so see what works best for you.