There are a lot of important elements you should have on a WordPress site or blog if you want it to be successful. I’ve written about a lot of them before like SEO plugins, social sharing buttons and of course writing good content.
What I want to touch on today are pages. This kind of ties in with the post I did last month about the 10 most important things you should do after installing WordPress. There are certain fundamental pages that all WordPress blogs and for the most part all websites in general should have.
Having the right pages on your WordPress site will make it look more complete, authoritative and help your audience learn more about you.
Here are the 6 pages every WordPress site should have:
1. Contact Page
I would hope it would go without saying that you need a contact page. It doesn’t need to be fancy it just needs to tell your readers how to get in contact with you and preferably have an embedded contact form.
If you have a business address and phone number the contact page would be the place to put that info as well.
2. About Page
An about me page is very important because it helps your audience get to know you better and gives you added credibility. People want to know who they’re getting information from.
The about page is also a good place for adding a Call To Action (CTA) and encouraging people to follow your social media profiles.
A sitemap is more for Google than it is for your readers. However, you can add a little flair to your WordPress site and make an actual user friendly sitemap page.
The purpose of the sitemap is to tell search engines about all the posts and pages you want them to index for people to find.
A user friendly sitemap page works like a table of contents for your readers to better help them find what they’re looking for. This is especially helpful if you have a WordPress site with a lot of content.
A good WordPress plugin for generating user friendly sitemap pages is called WP Sitemap Page.
5. Affiliate Disclosure Page
The quickest way to lose credibility as a blogger is not being transparent about promoting products. If you’re recommending a product that you’re making a commission on you need to tell your readers that.
There’s absolutely nothing wrong with promoting affiliate products you just need to be honest about it. In fact, many affiliate networks won’t even approve your site to promote their products unless you have an affiliate disclosure page.
Check out this awesome free tool for creating disclaimer pages.
6. Services Page
This is not necessarily a must but if you offer any kind of services or plan to in the future you should have this page.
You might be surprised how much interest there could be if you make it official and create a services page.
Once this site started to take off, I had planned to eventually add a services page to let people know about my WordPress consulting and web design services.
I got busy and kept putting it off. I frequently would get emails asking about services.
When I finally made it official and added a services page it tripled the number of emails I got regarding services.
There was a demand but since I didn’t make it explicit many people assumed I didn’t offer any services.
I hope this post will serve as a guide when putting together your new WordPress site or updating an existing one. Think of these 6 pages as the foundation of your website. A strong foundation will help you grow your business over the long term.
If you have any questions or comments feel free to leave them below.