I think it’s fair to say we’re passed the point where social media marketing can be considered optional for small businesses. I would argue social media marketing is perhaps the most important kind of marketing a small business can do.
The bottom line is that a failure to implement an effective social media strategy for your small business will ultimately be detrimental to your longterm success.
One of the excuses I most often hear from clients about why they’re not on social media is “we tried that once and didn’t get any results.” Sadly, by “once” they literally mean they posted something on Facebook one time and didn’t get any results.
Having a social profile and posting to it occasionally or just having a social profile and never posting to it is not a winning strategy.
You need to have a coherent and consistent social media marketing strategy if you want to see results for your small business.
Let me share with you 6 ways you can more effectively market your small business on social media. If you follow these tips your brand will have a strong presence on social media.
1. Be On Multiple Platforms
A lot of business owners assume as long as they have a company Facebook page they’re good to go. That’s just not enough. It’s good that you at least have that page but your brand should be strong across multiple platforms.
Here are the most popular social networks for small businesses:
I’m not necessarily saying you should be marketing your business on all of those networks. For some companies that might make sense, but I recommend starting off with the ones that make the most sense for your business.
Which networks are you most likely to find the most potential customers for your business? What is your target market?
For example, LinkedIn is the best social network for finding leads if you’re a B2B company. If your target demographic skews young then it would make sense to be on Snapchat.
Every business should be on Facebook. Period. Facebook cuts across all ages and demographics and is the largest social network in the world with over 2 billion users.
2. What Are Your Social Media Goals?
As you form a social media strategy for your small business you need define your marketing goals. For example, is your main goal for social media marketing to generate leads or build brand awareness? Is it both? Is it a different goal?
The point is you need to figure out what your purpose for social media marketing is before you start if you want to have the best results.
3. Post As Much As Possible
The only way to build a following on social media is to be active. Your small business should be posting content as often as possible. The goal should be to post something at least once a day.
People will be much more likely to follow your page if you’re consistently posting new content. Each time your business posts something it’s reminding the the world (and your followers) that you exist.
The more potential customers or current customers see new posts from you the more your company will be on their mind.
You don’t necessarily always have to post something new. You can also repurpose old and existing content. It’s ok to remind people about something you posted previously. It will also let new followers see it for the first time.
Be sure to engage with your followers too. Be on the lookout for questions they may ask on Facebook or Twitter or wherever and respond in a timely manner.
4. Build Relationships With Influencers
Find people in your area with large social media followings and get them to post about your brand. Influencer marketing is becoming one of the most popular and most effective forms of social media marketing.
5. Use Automation Tools
I imagine while reading this post you’ve been thinking how horribly time consuming all this sounds. You’re trying to run a business, how are you supposed to have time for all this social media stuff, am I right?
Here’s the good news. If you don’t want to spend the money to hire a social media manager to handle all of this for you, there are some great tools that will help to automate and manage your social media efforts.
6. Do Live Video
One of the easiest ways to generate content is by broadcasting live video content. All you need is your phone and with a click of a button you can go live on your company Facebook page. Facebook, Instagram and YouTube all offer live video capability.
Live video is a great way to interact with your customers and followers. Show them a behind the scenes look at your small business through live video. That is some of the most engaging and most unique content you can produce.
Another good way to use live video is a monthly or weekly Q&A session. Current customers and potential customers will love that you took the time to interact with them in such an intimate way. It will definitely put your brand on their minds.
The only way your small business can stay relevant in a society that moves as fast as ours does now is through social media.
If you follow these tips and stick to a coherent strategy, you will discover just how powerful social media marketing can be for your small business. Down the road you will be so glad you took a chance on it and will wish you had started sooner!
Has social media marketing been effective for your small business? Tell me about it in the comments.