Have you noticed that sometimes your social media posts get a lot of engagement and other times they get nothing?
It’s easy to assume that it just wasn’t a very good post. It’s just a fact of life that not all of your posts are going to resonate with your audience. But it could also be something else. The lack of engagement on some of your social media posts could be time related.
Knowing when to post can be just as important as what to post.
There have been exhaustive studies done to figure out what the optimum time to post is on the different social networks.
The times vary from network to network because of the different audience demographics on each platform.
I’ve done quite a bit of experimenting with post times myself and I can tell your firsthand it makes a difference. Again, if it’s a post that just doesn’t resonate then that’s that.
But if you post at the correct times you will give your content the best opportunity for maximum exposure and engagement.
Rather than spend the next 1,500 words telling you the best times to post for each social network, I’m going to defer to the fantastic infographic below from Neil Patel.
One of the easiest ways to make sure your posts go out at the correct times is to use a social media management tool like MeetEdgar. That is what I use to schedule my posts for the correct times.
Edgar can only post to Facebook, Twitter and LinkedIn at the moment so you would need another tool for the other networks. The other tool I use is Sprout Social.