What Is A Social Media Management Platform And Which Is The Best?

I recommend everyone spend as much time as allowable for marketing your business on social media. However, it’s a given that many people are pressed for time and juggling a lot of things every day. The good news is you can still maximize your social media impact even when pressed for time. The solution is to use a good social media management platform. A single dashboard where you can post, reply, monitor, and analyze all your social media efforts.

There are many good ones out there and too many to even list here, but I’ll share with you my favorite one that I use on a daily basis.

**In case you are wondering I’m not affiliated with any of the tools I mention here and am not being compensated in any way. This is honestly what I use for myself and my clients.

I’ve used dozens of different platforms over the years. I love to try out new tools in case something works better than what I’m already using.

My favorite social media management tool for the last couple of years has beenĀ Sprout Social. I manage all of my clients on Sprout and my own personal accounts.

Why Sprout Social?


Sprout Social has a great scheduling tool so you can plan out your posts for the entire month or week or however you want to do it. You can schedule tweets, Facebook posts, LinkedIn posts, Google+ posts, and Instagram posts.


One of my favorite features of Sprout is that it connects with Feedly. I add blog feeds to Feedly in folders based on subject matter. So I have a folder for “WordPress” and a folder with social media related content in a “Social Media” folder. Each folder has dozens of blogs I’ve hand selected over time.

After you connect your Feedly account with Sprout you can easily select articles for posting or schedule them to post later.

Sprout recently launched a beta version of their own curation tool that works similar to Feedly but is built right into the platform. I’ve done some experimenting with it and it’s definitely on the right track.

Viral Post

Sprout has a really cool posting feature called “Viral Post.” When posting something you can turn on the Viral Post option and based on analysis the program does of your social networks it will decide the optimum time to post your content for maximum impact. So I schedule posts and leave up to Sprout to decide the exact time to release them. It works really well and seems to only get better over time.

Analytics and Reporting

Sprout Social has by far the best looking and most comprehensive analytics I’ve come across in a social media management platform. The best part is that you can white label beautiful looking reports with easy to understand graphs and data breakdowns. The reporting feature is top notch.


Last but not least is the price. Prices for these kinds of management platforms can vary wildly. Sprout gives you the best features and state of the art reporting without breaking the bank. You can get started for as low as $99 a month for one person. They even give you a 30-day full use trial with no credit card required so you can try before you buy.

Final Thoughts

Not everyone will find it necessary to use a management tool for social media. When you first start out doing your marketing it will probably be manageable to do it all manually. However, I would encourage everyone to try one out and see if it doesn’t make your life a lot easier. It doesn’t have to be Sprout Social but check out some of the other ones and see what you think.

Other platforms similar to Sprout






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